Wednesday, February 17, 2010

Niche Vs Target Market - An Extremely Important Distinction

A key to having success in an internet home based business opportunity is to stand out in a crowd - to differentiate yourself from all the other marketers out there who are promoting similar products. This differentiation is one of many benefits of focusing on a niche market.  Here are some of the benefits of selecting a niche market.
1. You can become an expert. It is easier to learn all aspects of this market.
2. You can more easily become familiar with the buying habits of the people in this market and how they can be reached.
3. You can determine the needs of your market and offer products that meet those needs.
4. When you have a good knowledge of the people in your market, you can communicate better with them - you can speak their language.
5. As an expert, you improve your income potential. This provides you with the opportunity to generate several streams of revenue.
Isn't a niche market the same as a target market?
No. A niche market is more narrowly defined.  Your target market consists of those people you can sell to. Your niche market consists of those people in your target market whose needs you specifically address.
For example, you may be marketing a garden tiller that is used to prepare the soil before planting a garden. Your target market, in this case, could be homeowners.  However, focusing your marketing on this market would be a waste of money. You must determine which piece of the homeowner market you need to target. You must consider, not just "who" you are marketing to, but "what" you are marketing.  Condominium owners are part of the homeowner market. But they would probably have no interest in owning a tiller. Single residence owners are a part of the homeowner market. But many of them own small lots and have no interest in a tiller.  Those having larger lots are a part of your target market, but many of them have no interest in gardening and certainly no interest in your tiller.

It's obvious that your niche market should consist of those who garden. However, even that market could be more narrowly defined. Gardening for many may be just a few potted plants or a small bed of plants next to their patio. They should not be included in your niche market.  So it's important that you give a lot of thought in defining your niche market.
Your niche market should consist of each of the following:
1. People who have the same specialized interests and needs.
2. They must have a strong desire for the products you offer.
3. You must be able to provide compelling reasons why the people in this group should buy from you.
4. You must be able to easily reach the people in this group.
5. It should be large enough so that it produces sufficient income.
6. On the other hand, it should be small enough so that there is limited competition.
Keep these 6 items in mind as you select your niche market. But where do you start?
My suggestion is to start by looking closely at yourself. What are your interests? What do you enjoy doing? What are you good at? Where have you had accomplishments in your life? What has been your background - a job, volunteer organizations, hobbies, etc.?  After you have identified some potential niche markets, the next step is to research the internet. Find out how many people are searching for what you have to offer. How much competition is there in your market?  Go to blogs, message boards, and forums related to your niche market to see what problems are not being solved or what questions are not being answered. Then focus your marketing campaign (including your blog or website) on providing educational information that solves these problems and answers these questions.  You will find that selecting the proper niche market is a key factor in achieving success in an internet home based business opportunity.  Are you frustrated with your lack of success in network marketing? My team and I can help. We offer comprehensive training and support for our members. No experience, No problem. Save time and money, get the training and support you need to earn a full time income from home now! Click here for all the details on an easy, lucrative internet home based business.
The Secrets to Success - Earning a Passive Income Online
Learn The Secrets Of SEO
Here is something you must know before you start building up your carrier to success and earning a passive income online. There are many people working from home on the internet that are still not getting the results they wanted. There is no 100% assurance that you will become successful after you spend all your time and efforts to build your business online. There are certain information that you need to learn before getting result you want and this secrets has given a lot of success to people who work from home on the internet with earning over $20,000/month within the first 6month. My self is earning this amount of profit by following the secrets and guidelines provided.
Use Keywords wisely
You need to master a few secrets of success and keyword is one most legit criteria to success. It is very important that you know not every keyword can help you to gain high search engine result, usually the popular keywords may be the toughest to list. First you research for keywords that most likely your visitor will use, then you have to track all these keyword to check the terms of traffic and competition. Select the relevant keywords with traffic average of 1000 to 5000/month is the best. If you don't have the tools to track your keywords, you are invited to visit my website.
Life Has Got To Improve For The Better
My life has changed for the better, now I'm driving a BMW 6series and resigned from my full time job just after 3 month of revealing the secrets of SEO. I no longer need to work full time now, spend most of my time with friends and enjoying life to the fullest. It make me smile from the inside when people stare on my car, I guest probably they might be wondering what the heck that this china man do to make so much of money. Well, the secret is all you need, follow the guidelines provided, start to work from home on the internet and row your way to success earning passive income online.
Don't Worry Be Happy
The other benefits to work from home on the internet are:-
1) Not to worry about bosses at your back haunting you day and night.
2) Not to worry about the credit card and installment bills at the end of the month.
3) Not to worry about getting a long vacation with family and friends to Paris, Hong Kong or even Tokyo.
4) Not to worry about your retirement because you already got enough money to last for next generation.
5) Not to worry about anything. That's the truth, you may taste this type of lifestyle by starting your first step.
All for The Better
You got nothing to lose, log into my website to learn more about how this concept works. It works on me, it definitely will works on you too.
Click Here To View My Website.