Sunday, January 31, 2010

3 Secrets to Internet Marketing Success

Have you ever watched that show on the fox channel about the "masked magician" who reveals how all the magic tricks are done? He takes you behind the scenes and shows you step by step exactly how the illusion is done. I bet this guy has a price on his head for spilling the secrets of these successful magicians! I would imagine that this guy has major security following him around to protect him. I could also imagine that he constantly gets hate mail and threats from magicians who perform and sell these "magic tricks". Poor guy! He's just trying to make a living!  Luckily for me the secrets I will be revealing are not life threatening. Although these secrets are closely guarded by the most successful internet marketers. I will show exactly how to succeed in internet marketing. And no it is not some magic formula which you can use once and voila you're rich! No! It will take patients, dedication, and work. Yes I did say it, "work!" Success leaves clues. So if we look closely at these clues, we can take them and create the exact same results. I don't like to waste peoples time because I know how valuable it is to you. So lets get started!
Secret #1. Successful internet marketers leverage people. And no, I don't mean take advantage of them. What I am saying is they work with a team. They mastermind with other successful entrepreneurs. If you want to win a marathon you have to prepare, train, and have a great coach to encourage and help you. Successful people know that they are in this internet marketing game for the long haul. So they team up with great people who will provide encouragement, motivation, and know how's. One cannot win in life alone. You need people who have the same ambitions as you. If you want to achieve a certain goal, find people who have already achieved it. Then mimic them. Do what they do, eat what they eat, talk how they talk, think how they think and before you know it you will achieve the exact same results. So go out and leverage people.
Secret #2. Successful internet marketers leverage systems. If you want to be a body builder you know that you will need the proper nutrition, a proper training regime, and a great coach. That is an example of a system. Eat right, exercise daily, follow the instructions your trainer gives you. The same applies to internet marketing. You need to have systems. First you need content, capture pages, auto-responders, and training for new recruits if you're promoting MLM's. You also need the proper marketing strategies. Once all these systems are in place you can sit back and reap the fruits of your labor! So leverage systems.
Secret #3. Successful internet marketers leverage time and patients. They know that an average business doesn't turn a profit until a few years after it was started. It's not to say that it takes that long to see profits online, on the contrary, it is the fastest way to make money! However, they take this as a serious business, therefore they will work their systems and leverage people for however long they need to be leveraged for them to see the results they desire. They expect to win. They expect set backs and what an average person would consider failure. They are not here for the quick buck, they are in for the long run. For the huge profits.
So leverage people and their knowledge. Set your systems in place. And be patient. Let your name circulate on the web. Sooner or later your business will pick up momentum and will be unstoppable. Before you know it you will be at the top along side all the internet marketing legends! Until next time, happy marketing!!
Gerardo Flores is from St. George Ut. A family man who loves spending time with his kids. Learning and teaching internet marketing is his passion! For more information on what he does visit: http://www.CarbonCopySuccess.com or http://www.FloresMarketing.com

The Art of Give Away Marketing

As a Lifestyle Marketing Success Coach, I'm frequently advising online marketers and brick and mortar entrepreneurs, alike, in ways to entice new customers into the sales funnel. Every successful marketer knows that a 'call to action' is only as good as the value perceived by the potential customer.
How to Spice Up an Irresistible Offer
In an internet-based marketing campaign, the effectiveness or your call-to-action is the difference between and lose sleep over split-testing different button colors and font types. Fortunately, one tried and true technique for increasing opt-in conversion rates is offering an enticing 'give-away' as a reward for the viewer's action. Oh...but what to give away...
Below are two easily adaptable techniques to bolster your offer's value and multiply your marketing conversion rates.
Survey and Consultation
For internet marketers, leveraging an online surveys as a pre-requisite to scheduling a brief, 1-on-1 consultation is a very effective offer. This works well if you have already developed an industry reputation, or can position yourself as an authority.  While the consultation is positioned as being all about the prospect, you receive value as well. In addition to building your all important mailing list, these sessions provide valuable market feedback in the form of the people who respond to your message and the questions they ask. A well structured survey identifies the respondent's 'pain points' and prepares you to speak with authority in addressing their problems.

Be prepared with answers to common questions and you'll be perceived as a knowledgeable leader. Take your list of questions from surveys and consultations and build it into your marketing. There is no faster way to position yourself as an authority than by offering answers to common problems.  IMPORTANT: Do Not pitch your product or opportunity during this initial session. You are laying the foundation for a long-term relationship, not closing a quick sale. The practice of "giving" first, before asking anyone to open their wallet is a key technique in Web 2.0 (social media) campaigns.  There are many online, survey services available. SurveyMonkey, for example, is easy to use and offers a free level of service with ample functionality.
The Special Report
Another effective marketing 'give-away' is anything which you can refer to as a "special report." Original content is great, but new marketers will be relieved to learn that you don't have to write it yourself. If you've found something online that helped or motivated you, it will do the same for others. You do, however, have to give credit to the original source, so choose wisely.   Here's one example. Have you ever read "The Coffee House Letter" (http://bit.ly/CoffHouse)? It has made its rounds on the internet, but is often referenced as the standard in 'long copy' market positioning.  The formula used in the coffee house letter is simple:
  1. Identify a problem
  2. Expose the reader's pain
  3. Present a solution.
This 'long sales copy' style achieves multiple goals:
  • Grabs the reader's attention
  • Tells a story
  • Eliminates objection through supporting content
  • Weeds out tire-kickers (due to its length)
  • Pre-qualifies the lead
  • Presents a strong call to action
Pages based upon a 'Coffee House-esque' format can be used as landing page or a special report give-away. The "special report" offer will attract browsers, then your business consultation positions you as the leader whom they are seeking, and the resulting relationship converts browsers into loyal buyers.
Subscribers to http://RobertBucci.com benefit from Robert's 20+ year history as a Network Marketing mentor, Seller-Financed Real Estate expert, and Wealth Building advisor.  Discover Robert Bucci's integrity-based "Lifestyle Marketing" approach to personal success on the "Who-is-Robert?" page of his blog.
Readers can also request a free, 1-on-1 consultation about your business or marketing, completing a brief, 10 question survey referenced in his post titled, "Achieve YOUR Income Goals."

Thursday, January 14, 2010

A Footballer's Way to Become an Internet Marketing Superstar
It's no secret that experts consider Christiano Ronaldo to be the best footballer on the planet. It's also no secret that Christiano did not become a mega superstar over night. Ronaldo began his career as a youth player in a small Madeira team and he had an early youngster move to Sporting Clube de Portugal. As a winger in Sporting, he was spotted by Manchester United manager sir Alex Ferguson who signed him for £12.24 million in 2003
Although in 2004 Ronaldo won the FA Cup, his first Man Utd club honor, he failed. That season Manchester neither won the Premier League nor qualified for UEFA Final 16 in the EUFA Champions League.  It was a disaster. Being a fan of Man Utd since the age of 9, partially, I blame Ronaldo's horrible performance that season.  I distinctly remember Man Utd's 6th and final game in the UEFA group stage against S.L. Benfica when Manchester drew and for the first time in 36 years failed to qualify for Europe's best 16.  Christiano's horrible performance that season reminds me of similar experiences we undergo as internet marketers.
I am a big fan of failure. I see failure as necessary experiences we must undergo in order to grow and learn new, important and profitable lessons. Often, we learn our most important life lessons only after or during our most horrid failures.

Man Utd's failure to qualify for Europe's final 16 was Ronaldo's wake up call to action. I believe that Ronaldo understood that he became too high minded too early in his career.  Next season unveiled a different Christiano. Ronaldo matured into a different kind of footballer. During the summer break he worked hard and it showed early in the season.  In 2005 Red Devils claimed the Premier League and UEFA Champions League. Ronaldo was to blame and nobody could deny that. Since 2005 Ronaldo worked and developed to become what he is today-a $132 million dollar player.

If you've experienced hard failures during your internet marketing career, be sure that you're on the right path.
Failure is life trying to tell you that you're doing something wrong. It's trying to redirect you in the direction of success. If When you fail, don't be sad or angry, simply analyze what you've done, try to figure out what's wrong and fix it.  If more work is needed-do it. If re-design is needed-do it. If admitting that you were wrong and changing course is needed-do it. Do whatever it takes! That's how the footballers do it and you should too!   Get more inspiration and guidance on how to become an internet marketing superstart over at Internet Marketing Tips For Online Success

Your Online Marketing Niche Campaign
Magnets are a wonderful force of nature. A hot online marketing niche campaign is one site that can magnet a lot of money. Get your niche on the first page of a search engine and it will surely catch the attention of the hungry crowd.  If you understand how to explain niche marketing you are on your way. To be an affiliate is to be able to benefit from the loads of free niche marketing that is available to everyone. You can create a profitable niche anytime, benefit from the freebies as well as the good fortune that comes with online marketing.

Everyone loves something for free so imagine using a business for free to make money? Free niche marketing will allow you to do what you love. Share with others the greatest things that make your niche consumable. Why will your product or service satisfy the starving crowd?  So how can you make your free niche marketing campaign unique? Explain your niche product or service as if you are talking to your best friend who you have spoken to all your life. You have to capture the hearts of every person who comes across your niche, and make them feel like they are a friend or colleague in order to gain their trust. Share with them like you are sharing with your best friend. Once you are successful in keeping the consumer interested, and they have tried and bought your product, you are well on your way to earning an income that is flexible, and fits your lifestyle. Becoming an affiliate and promoting your free niche marketing campaign is open to everyone. Why not start today?  Keep it going too. Don't stop until you have created a niche for every specialization you have. It is time for you to shine. Share to others the wonders of what you know. Keep them informed. Assist them if they are ever confused or uncertain of your product or service. Explain your hot niche market to your crowd in a straight forward way so that your message is clear and so they are then eager to buy your product or service.
Who does not want to be a money magnet with the global crisis that we have today? I'm sure you do? So get ahead and take advantage of the free niche marketing online. This is one opportunity online that you will enjoy, for you will be having the whole world as your best friend in your living room where you get to explain niche marketing with so much vigor.  The next time you check your campaign you could be amongst a hot online marketing niche making that extra income. Don't miss out on this opportunity! Act now! 
I have had success in various avenues online. I now guide people to online riches and help them choose the most profitable options out there today.  Qualify now for a FREE Money Making Shortcut! Find a Market Niche Today!